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Irma
Irma 2011.jpg
Irma during a charity concert on 14 July 2011
Background information
Birth name Irma Pany
Born (1988-07-15) 15 July 1988 (age 36)
Douala, Cameroon
Origin Paris, France
Genres Folk, pop
Occupation(s) Singer-songwriter
Instruments Vocals, guitar, piano, drums
Years active 2007–present
Labels My Major Company, Universal Republic Records

Irma Pany (born 15 July 1988), better known as Irma (French: [iʁma]), is a Cameroonian singer-songwriter living in France.

Early life and education

She was born in Douala in a family with a scientific background. Her father is a biologist and her mother is a pharmacist.

As a child Irma was performing at masses too. At age 15, she went to a high school in Paris, France, to improve her school education.

In 2008, Irma entered ESCP Europe (Top French Business School) and graduated in the Master in Management in 2012.

Career

Irma Pany au Festival des Vieilles Charrues 2012
Irma at a festival in 2012

By 2007, she had posted her first videos on YouTube. Those included her own compositions, including "Letter to the Lord" and a piano piece "Somehow", as well as cover versions of songs including "I Want You Back" by The Jackson 5, "Bubbly" by Colbie Caillat, and "New Soul" by Yael Naim.

She released several home-made videos with acoustic covers on YouTube in collaboration with French and international musicians, including Tété ("Hey Ya!"), Matthieu Chédid ("Rolling in the Deep"), Gad Elmaleh ("Isn't She Lovely?"), Tom Dice ("Talkin' 'bout a Revolution") from Belgium and Patrice ("The Times They Are a-Changin'") from Germany. Together with will.i.am from the Black Eyed Peas, she performed a cover version of "I Want You Back".

In the summer of 2008, she met Michael Goldman (son of a French musician Jean-Jacques Goldman), who in 2007 co-founded the music label My Major Company. Irma signed a record deal with My Major Company and released her first album Letter to the Lord in February 2011 in France, where it peaked in the top ten and was certified platinum a year after the release. In Switzerland, she debuted at number 46 and in Wallonia, Belgium, at number 18. The first single "I Know" reached number two in France. The music video was directed and shot by J.G. Biggs.

In 2011, she went on tour around Europe and in late 2011, signed a record contract to release her debut album in the US with Universal Republic Records. In 2012, she was featured in a European Google Chrome ad which chronicles her rise to fame after posting videos on YouTube, and she was nominated for the best French act at the 2012 MTV Europe Music Awards. In early 2013, she re-released her successful single "I Know" as a duet for the German market with German singer-songwriter Mic Donet.

Irma's music video Save Me (directed by Xavier Maingon) won 2014 the "Starz People’s Choice Award" in the section Music Video at the 37th Starz Denver Film Festival.

Discography

Albums

Title Album details Peak chart positions Certifications
BEL
(Wa)

FR
SWI
Letter to the Lord
  • Released: February 2011
  • Label: My Major Company
18 6 46
Faces
  • Released: 2 June 2014
  • Label: My Major Company
68 17 27
The Dawn
  • Released: 8 February 2020
  • Label: Irma Pany
Others
  • 2012: Letter to the Lord (Special 'Collectors Edition')

Singles

Year Single Charts Album
BEL
(Vl)
BEL
(Wa)

FR
SWI
2011 "I Know" 7 2 42 Letter to the Lord
2012 "Letter to the Lord" 128
2014 "Hear Me Out" 51*
(Ultratip)
27*
(Ultratip)
54 Faces
"Save Me" 98

*Did not appear in the official Belgian Ultratop 50 charts, but rather in the bubbling under Ultratip charts.

Others
Year Single Charts
FR
2011 "Watching ... on TV"  –
2012 "I Know" (Remix Street version)
(featuring Youssoupha)
138
2012 "I Know"
(featuring Mic Donet)
 –

Awards

Year Nominee / work Award Result
2012 Irma Talent Découverte France Bleu Won
Irma MTV European Music Awards – Best French Artist Nominated
Irma Victoires de la musique – Live discovery Nominated
2014 Irma – Save me 37th Denver Film Festival – Starz People's Choice Award for Music videos Won

See also

  • Culture of Paris
  • List of blues musicians
  • List of folk musicians
  • List of My Major Company artists
  • List of Cameroonians
  • List of Republic Records artists
  • List of singer-songwriters
  • List of Universal Republic Records artists
  • Music of Cameroon
  • Music of France
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