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Hyomin
효민 @ 2019 SS 헤라 서울패션위크 'YCH(와이씨에이치)' 포토월 01.png
Hyomin in October 2018
Born
Park Sun-young

(1989-05-30) May 30, 1989 (age 35)
Busan, South Korea
Education Sungkyunkwan University
Occupation
  • Singer
  • songwriter
  • actress
  • fashion designer
Agent Andmarq
Musical career
Genres K-pop
Instruments Vocals
Years active 2009–present
Labels MBK
Korean name
Hangul
박선영
Hanja
Revised Romanization Bak Seon-yeong
McCune–Reischauer Pak Sŏnyŏng
Stage name
Hangul
효민
Hanja
Revised Romanization Hyo-min
McCune–Reischauer Hyomin

Park Sun-young (born May 30, 1989), known professionally as Hyomin, is a South Korean singer, songwriter, actress, and fashion designer known for her work as a member of South Korean girl group T-ara. Apart from her group's activities, Hyomin has also starred in various television dramas such as My Girlfriend is a Nine-Tailed Fox (2010), Gyebaek (2011), The Thousandth Man (2012), and in various films such as Gisaeng Ryung (2011) and Jinx!!! (2013). She debuted as a solo artist with her debut EP, Make Up, on June 30, 2014 with the lead track "Nice Body" which earned her 3 nominations at Seoul Music Awards. She, since then, released 2 mini-albums: Sketch (2016) and Allure (2019). In 2019, Hyomin released the digital single "Cabinet" with JustaTee, which topped Vietnam's V Heartbeat monthly chart for four consecutive months.

Hyomin is known for her direct involvement with project-making, including songwriting, production, styling and design. KBS referred to her as "one of the leading fashionistas in girl groups". In 2019, Hyomin launched a self-produced make-up brand named MINITT which was followed by a clothing line "Say No More" in 2021.

Career

1989–2011: Early life and career beginnings

Hyomin was born Park Sun-young on May 30, 1989, in Busan, South Korea, an only child. In 1997, she won the MiMi Princess modeling contest, and became a well-known internet ulzzang before debuting with T-ara. She was a trainee under JYP Entertainment and was considered to be a replacement for Hyuna, who was a member of the Wonder Girls in 2007. Hyomin debuted in 2009 as a member of T-ara, which made their debut stage on July 30 on the music program M Countdown with their single "Lie". On June 14, 2011, Core Contents Media announced that Hyomin would take over leadership as T-ara's third leader for their comeback album, John Travolta Wannabe, and Japanese promotions. She later passed on her leadership to fellow member, Park So-yeon.

Hyomin was a fixed cast member of KBS' variety show Invincible Youth from October 23, 2009, to December 24, 2010. In November 2009, she was cast in the musical production of I Really Really Like You, an adaption of the hit drama Love Truly.

She starred in the drama My Girlfriend is a Nine-Tailed Fox as Ban Sun-nyeo from August 11 to September 30, 2010. Hyomin made her big screen debut in the horror film Gisaeng Ryung, which was released on August 4, 2011.

2012–2013: Acting career and T-ara N4

In 2012, Hyomin was cast in the musical "Our Youth Roly-Poly" along with group members Park Ji-yeon and Park So-yeon. Hyomin was also cast in the Chinese version of We Got Married, in which her partner is Fu Xinbo, a Chinese idol. On June 14, 2012, it was confirmed that Hyomin was cast in a supporting role in MBC's fantasy sitcom The Thousandth Man.

On February 10, 2013, Hyomin was cast in a lead role in the Japanese film Jinx!!!, starring Kento Yamazaki and Kurumi Shimizu.

In April 2013, Hyomin along with T-ara member Hahm Eun-jung, Park Ji-yeon and former member Areum formed a subgroup called T-ara N4, releasing their first mini-album titled Jeon Won Diary.

2014–present: Solo debut and label changes

On June 30, 2014, Hyomin released her first solo extended play Make Up with the lead single "Nice Body", the song was hit in and outside Korea peaking at number 1 on YinYueTai Korean Weekly Chart. Her second extended play Sketch with double title tracks "Sketch and "Gold" was released on March 17, 2016. The album earned Hyomin's first award at the YinYueTai V-Chart Awards for Best Female Artist, Korea.

In January 2018, Hyomin left MBK Entertainment after her contract ended. She intends to continue promoting with T-ara in the future. In May 2018, Hyomin joined Sublime Artist Agency to pursue her solo career in South Korea and China. On January 20, 2019, Hyomin released her second digital single titled "U Um U Um" ahead of her 3rd mini album expected to be released in mid-February. On February 20, 2019, Hyomin released her third extended play Allure. The album's title track is also called "Allure". The album became Hyomin's second to reach 10,000 physical copies sold on Gaon Chart and her first to Top the Taiwanese album chart while "Allure" (Song) became her 5th Number 1 hit on the Chinese platform YinYueTai's Weekly Korean chart, the most for any Korean female artist. In May 2021, Hyomin left Sublime Artist Agency after her contract with them had expired. In June 2023, Hyomin signed with new agency Andmarq.

Artistry

Much like her own group's career, Hyomin's discography is known most for its versatility and creativity. She's been known to experiment with her music and album concepts while being directly involved with the overall production of her projects from songwriting to outfit and stage costume design. Park's debut single "Nice Body" was described as a "bold choice of songs/concepts" by critics for its controversial music video which presented the perfect body measurements for females. Scott Interrante of PopMatters praised the music video's ability to bring attention to current beauty standards, "it may actually be trying to bring attention to the ridiculous standards we place on women and pop stars in our society". He also described the song as strong, fun, and summery.

Hyomin was revealed to be a producer for the album participating in the production of its costumes, hair styling, packaging, choreography, music video, design, etc. Dubbed as "The K-Pop Female Rapper" by Vietnamese newspaper Women's Newspaper, Hyomin's debut song as a songwriter was praised mostly for its lyrics. In 2018, Hyomin's third EP was revealed to be part of a "color project (literal translation). The first released single of the project was Mango (Yellow), proceeded by U Um U Um (Emerald green), and finally Allure (Red), the latter became the lead single of the EP named Allure.

Other ventures

Endorsements and promotions

Hyomin modeled for various shopping malls and brands such as Japanese / American multinational convenience store 7-Eleven before her debut. In 2017, Hyomin filmed a commercial for Adidas and also served as a "style runner" for the brand. In 2018, Hyomin became a model for clothing brand GGPX forwhich T-ara modeled for in the past, she promoted the brand not only in Korea but also in Asia specifically in China due to her popularity in the country. In 2020, Hyomin became the global muse for Asian cosmetic brand "Abib Global" which was sold mainly in parts of South East Asia and China. Several commercial films were released for the promotion campaign. Since 2018, Hyomin has been working as an Instagram model/influencer, she has modeled for several A-List brands including Fendi, Levi's, Le Coq Sportif, car brand Lotus Evora among others.

Ambassadorships

In 2011, Hyomin was chosen as Thailand's ambassador and judge for the one-billion idol audition program Global Super Idol. Hyomin attended the press conference for the program in Bangkok, Thailand on September 20, 2011. In 2019, Hyomin was selected as the public relations ambassador for "South Korea's National Youth Day" and received an ambassador's certificate for her role, she was chosen as an ambassador again the following year,

Fashion design

During T-ara's "Roly-Poly" promotions in June 2011, Hyomin designed the stage costumes, flaunting a retro pattern and short shorts that were popular during the period. Hyomin launched an exclusive clothing collection, in collaboration with celebrity stylist Kim Sung-il, for G-Market on June 4, 2012. In May 2012, Hyomin became labelmate Gankiz's stylist and director for their debut. She spent 2 days looking for costumes matching their debut song HONEY HONEY. Hyomin previously became the group's official assistant photographer for their US$1 Billion debut project. She was also the narrator behind their debut reality show "9 Days 8 Nights In Europe". In 2014, in celebration of her solo debut, Hyomin designed a special collection of T-shirts which were sold exclusively on T-ara's mobile app "T-ara Holic". The whole collection was sold out in less than 24 hours. Hyomin donated all profits to charities

On February 25, 2019, Hyomin launched an exclusive cosmetic brand "MINITT" in collaboration with VT Cosmetics. Hyomin participated in the entire production process from brand planning to product development. The brand name is a compound word of Hyomin's 'Min' and 'MINUTE', which means 'Fall in the charm of MINITT just for a moment'. In September 2021, Hyomin launched her own clothing line named "SAY NO MORE". The brand had its first pop-up store in Seoul, South Korea on March 19, 2022. Hyomin was revealed to be the designer behind the brand.

Philanthropy

In January 2017, Hyomin participated in "Give Love" campaign, a charity event organized by "Save The Children Korea" organization. Hyomin donated several products and signed albums.

In 2019, Hyomin donated relief supplies for the victims of Gangwon-do wild fire disaster.

In February 2020, Hyomin donated 3,000 masks to Daegu City citizens during the spread of COVID-19.

On March 8, 2022, Hyomin donated items to help the victims of the fire that started ,in Uljin, Gyeongbuk and has spread to Samcheok, Gangwon. Hyomin personally helped deliver the goods to charity organizations and people in need.

Discography

Extended plays

  • Make Up (2014)
  • Sketch (2016)
  • Allure (2019)

Filmography

Concerts

Awards and nominations

Award ceremony Year Category Nominee / Work Result Ref.
China Powerstar Awards 2016 Most Influential Female Foreign Artist Hyomin Nominated
2017 Nominated
2018 Won
2019 Nominated
Gaon Chart Music Awards 2010 Best Selling Ringtone "Wonder Woman" Won
MBC Drama Awards 2011 Best New Actress Gyebaek Won
MIMI Model Contest 1997 Best Model Hyomin Won
MTV Best of the Best Awards 2014 Best ... Nice Body Won
Instyle Korea Awards 2016 Star Beauty Award Hyomin Nominated
2017 Nominated
Seoul Music Awards 2014 Bonsang Award Nice Body Nominated
Hallyu Special Award Nominated
Popularity Award Nominated
V Live Awards 2020 Stage of K-pop Hyomin Won
YinYueTai V-Chart Awards 2017 Best Female Artist – Korea Sketch Won
Favourite Artist of the Year Nominated

Other recognitions

From Year Award Ref.
National Korea Youth Day Festival 2019 Public relations ambassador award
2020

Listicles

Publisher Year List Ranking Ref.
Forbes China 2017 Global Idol Chinese Popularity Ranking 14th

See also

Kids robot.svg In Spanish: Hyomin para niños

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