Chris Lighty facts for kids

Darrel Steven "Chris" Lighty (May 8, 1968 – August 30, 2012) was an American music industry executive. He co-founded Violator, a record label, management and marketing company, which represented hip hop and R&B artists such as Busta Rhymes, A Tribe Called Quest, Nas, Ja Rule, Mobb Deep, Missy Elliott, LL Cool J, Noreaga, Uncle Murda, 50 Cent, Mariah Carey and Sean "Diddy" Combs. The New York Times called him "one of the most powerful figures in the hip-hop business."

Early life

Lighty was born in the Bronx, New York City, New York and raised in the Bronx River Housing Projects. His mother was single. He had five siblings, including a brother, Dave. He attended Samuel Gompers High School, and did not attend college, and he stated that he "got [his] MBA in hell," in reference to growing up on the streets of a dangerous neighborhood.

Career

Lighty began working in the music industry by carrying vinyl record crates for DJ Red Alert. Later, Russell Simmons' company, Rush Artist Management, hired him. After leaving Rush, Lighty co-founded Violator Management with Mona Scott-Young in 1996; the company is named after the gang he belonged to in the Bronx. Violator was responsible for getting L.L. Cool J his first Gap commercial in 1997. Lighty developed endorsements for Sprite with A Tribe Called Quest, AT&T with Diggy Simmons, and for Mountain Dew with Busta Rhymes.

In 2002, Lighty and a DJ from Chicago, DJ Scrap Dirty, created The Violator Allstar DJs. "We wanted to build a situation for the DJ’s who might need more muscle," Lighty remarked. The same year he appeared in the Electronic Arts video game Def Jam: Fight for NY as the character Baby Chris.

Lighty worked for Def Jam, Jive and Loud Records. He was chief executive of the Brand Asset Group. In 2004, Lighty brokered the largest brand endorsement deal in hip hop to date. He was the architect of what turned out to be one of the most lucrative deals in hip hop history: rapper 50 Cent’s Vitamin Water pact. When Coca-Cola paid $4.1 billion for Vitamin Water's company Glaceau three years later, 50 Cent received $100 million, and Lighty received an undisclosed sum.

In 2011, Lighty launched the website pleaselistentomydemo.com, which allowed new artists to submit their music online and have top music executives listen to it for a US$10 fee. (The site is no longer active.)

In 2011, Violator merged with another company, Primary Wave to form Primary Violator.

Personal life

Lighty married his wife Veronica in 2003. Together they had two children, daughter Deja (born 1995) as well as a son (born 2007). He also had four other children from previous relationships including daughter Tiffany (born 1995). In 2011, Veronica filed for divorce but at the time of Lighty's death, she claimed to have retracted her original request.

He had reportedly been under scrutiny for income tax issues for amounts up to US$5 million, but this was resolved with the sale of a Manhattan property of his; other sums were also owed.

Death

Lighty died in his South Riverdale, Bronx apartment on August 30, 2012.