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v2food facts for kids
logo for the v2food's burger
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| Industry | Food |
|---|---|
| Founded | January 2019 |
| Founder | Nick Hazell |
| Headquarters | Australia |
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Key people
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Nick Hazell (CEO) Jack Cowin (investor) |
| Products | Plant-based patties, mince, sausages |
v2food is an Australia-based producer of plant-based meat substitutes. It is a partnership between Jack Cowin's Competitive Foods Australia and CSIRO's investment fund Main Sequence Ventures. The company produces plant-based meat alternative products using protein extracted from legumes.
History
v2food was founded in January 2019 out of a partnership between Jack Cowin's Competitive Foods and CSIRO's investment fund Main Sequence Ventures. Jack Cowin's company also owns Hungry Jack's, the master franchisee of Burger King in Australia. CSIRO entered into an arrangement where the organization would generate research in exchange for an equity stake of the company. Founder Nick Hazell also serves as CEO of v2food.
Competitive Foods currently operates a facility in Brisbane. In 2019 the Australian Financial Review reported that a new factory to supply v2food would break ground in Wodonga before the end of 2019. The factory opened in December 2020; however in 2023 the factory was shut down following challenges in the marketplace.
The company intends to expand its reach into China and other parts of Asia.
Products
Hungry Jack's launched v2food's first product in October 2019, the "Rebel Whopper", a meat-free alternative to the fast food company's signature Whopper burger. v2food's burger patties later became available at Soul Burger and Burger Urge outlets, as well as New Zealand Burger King restaurants from January 2020. In late 2020 Burger King launched the "Plant-Based Whopper" featuring v2food's patties in the Philippines and Japan.
In April 2020 v2food's mince product became available in meal kits from Marley Spoon. Their mince and burger patties became available in Woolworths and Coles supermarkets later that same year. The company released a sausage product in 2021.