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Preme
Birth name Raynford Avery Humphrey
Also known as
  • P Reign
  • The Canadian Dream
  • The King of Da North
Born (1986-01-08) January 8, 1986 (age 38)
Montreal, Quebec, Canada
Origin Toronto, Ontario, Canada
Genres Canadian hip hop
Occupation(s)
  • Rapper
  • singer
  • songwriter
  • record producer
Years active 2008–present
Labels
Children 2

Raynford Avery Humphrey (born January 8, 1986), better known by his stage name Preme (/prm/ preem; formerly P Reign), is a Canadian rapper, singer, songwriter, and record producer. He is of Guyanese descent. He first gained recognition for his guest appearances on the 2011 singles "Alone Again" by Alyssa Reid and "Invincible" by Hedley. The songs peaked at numbers 11 and nine respectively on the Canadian Hot 100. He signed with RCA Records to release his debut extended play Dear Summer EP (2014), which contained the singles "DnF" (featuring Drake and Future), "Chickens" (featuring Waka Flocka Flame) and "We Them ..." (featuring ASAP Rocky).

In 2018, he rebranded in favor of the stage name Preme, subsequently launching his own label Reps Ups Entertainment in a joint-venture with Columbia Records. That same year, his song "Jackie Chan" featuring guest Post Malone was remixed by Tiësto and Dzeko's, which allowed it to enter the Billboard Hot 100.

Career

Preme, also known as The King, the King of Da North, released his debut solo single in 2008 entitled "You Know I'm Fly", which topped the PunchMuch Canadian interactive music channel. His follow-up singles are "Money in My Pocket" (2009) and "In My Hood" (2010), produced by T-Minus. He is known as Preme because of his preterm birth, Preme being a changed spelling of "preemie", which is slang for premature.

Francis and the Lights, k-os, and Reign all toured with Drake on his Away from Home Tour across North America. Reign performed as an opening act. Due to legal troubles at the time, Reign was not able to cross into the United States and thus toured only in Canadian cities.

Alyssa Reid's big international hit "Alone Again" features P Reign. The single was a hit in Canada and many European charts and reached number 2 on UK Singles Chart. Canadian band Hedley's hit "Invincible" taken from their album Storms features P Reign. The single released August 23, 2011 reached number 9 on Canadian Hot 100 and was certified double platinum.

The Canadian Dream is his debut mixtape and was released in early 2008. His sophomore mixtape is called When It Reigns It Pours and was released on November 1, 2010. His third mixtape was to be called True Kings Don't Die but was changed to Dear America and its release date was scheduled for July 4, 2013 but was postponed and released under Sony/RCA as an EP. He also still release a mixtape a week later with additional songs also called Dear America. ..... P Reign is also collaborating with artists such as French Montana, Waka Flocka Flame and Drake. The EP was finally released on September 9, 2014. His song "Realest in the City" featuring Meek Mill and PartyNextDoor reached #1 on Billboard's "Emerging Artists" chart.

Personal life

Preme has a son who was born in 2006.

In 2008, Reign was charged with nine counts of weapons possession charges after Toronto Police found three loaded handguns in the backseat of his leased Cadillac. He was acquitted of all charges on May 30, 2011. Preme referenced this on the unofficial remix to the song "Us" by Lil Reese rapping, "Drizzy dropped a hundred on my lawyer and I beat the case!"

Preme is close friends with fellow Torontonian rapper Drake and both have alluded to this on respective tracks. In the song "Intro" of his second mixtape, Reign raps "Shout out to Drizzy Drake, yeah that's my lil' bro / before the deal, we gettin' change like the corner store." ..... Most recently, the two would collaborate (along with Southern rapper Future) on the single "DnF" from Reign's Dear America EP.

Discography

As P. Reign

Extended plays

  • 2014: Dear America EP

Mixtapes

  • 2008: The Canadian Dream
  • 2010: When It Reigns It Pours
  • 2014: Dear America
  • 2015: Off the Books

Singles

As lead artist
Title Year Peak chart positions Album
CAN US US R&B US Rap
"Money in My Pocket" 2009 Non-album singles
"In My Hood" 2010
"Call My Name"
(featuring Kim Davis and Lokz)
"We Them ..."
(featuring ASAP Rocky)
2014 Dear America
"Chickens"
(featuring Waka Flocka Flame)
"DnF"
(featuring Drake and Future)
41
As featured artist
Title Year Peak chart positions Certifications
(sales thresholds)
Album
CAN
BEL IRL NL SCO
"Alone Again"
(Alyssa Reid featuring P Reign)
2011 11 25 15 59 2 The Game
"Invincible"
(Hedley featuring P Reign)
9
  • CAN: 2× Platinum
Storms
"—" denotes a title that did not chart, or was not released in that territory.

Guest appearances

List of non-single guest appearances, with other performing artists, showing year released and album name
Title Year Other artist(s) Album
"Go Hard" 2010 Strizzy Kastro, Belly Non-album singles
"Reality" 2011 DJ Charlie Brown, Belly, Jahvon, Big Lean
"Peace Out" Karl Wolf
"Schemin Up" 2014 OB O'Brien, Drake
"Alright" 2019 Trippie Redd, Wiz Khalifa

As Preme

Studio albums

List of mixtapes, with selected chart positions
Title Details Peak chart positions
CAN
Light of Day 62

Extended plays

Title Details
Link Up with Popcaan
  • Released: October 16, 2020
  • Label: Reps Up, Empire
  • Format: Digital download

Singles

As featured artist

Title Year Peak chart positions Certifications Album
CAN
AUS
AUT
GER
IRE
NLD
NOR
SWI
UK
US
"Jackie Chan"
(Tiësto and Dzeko featuring Preme and Post Malone)
2018 7 13 19 25 17 3 13 27 5 52
  • ARIA: Platinum
  • BPI: Gold
  • BVMI: Gold
  • IFPI AUT: Gold
The London Sessions

Awards and nominations

Year Awards Category Nominated work Result
2011 MuchMusic Video Awards Hip Hop Video of the Year "Call My Name" Nominated
Pop Video of the Year "Alone Again" (with Alyssa Reid) Nominated
2012 MuchMusic Video Awards Video of the Year "Invincible" (with Hedley) Nominated
Best Cinematography Nominated
Most Streamed Video of the Year Nominated
Your Fave Video of the Year Nominated
2014 Much Music Video Awards Hip Hop Video of the Year "We Them" (with ASAP Rocky) Nominated
2015 Juno Awards Rap Recording of the Year Dear America Nominated
Much Music Video Awards Hip Hop Video of the Year "DnF" (with Drake and Future) Won
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