Président (brand) facts for kids
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| Type | Private |
|---|---|
| Owner | Lactalis |
| Introduced | 1968 |
| Discontinued | n/a |
| Markets | International |
| Tagline | The only butter and cheese that is also a head of state |
Président is a French dairy brand owned by Lactalis of Laval, Mayenne. The brand was created in 1933 by André Besnier. It is used for butter and for a range of industrially produced versions of traditional cheese.
History
The brand was created in 1933 by André Besnier who by then was already a leading figure in the French dairy business. Explaining the name's French context, Besnier explained that "France is the land of presidents, everyone is a president: of a club of fishermen, of bowlers, of veterans". « La France est le pays des Présidents, tout le monde est président! De l'association de pêche, des boulistes, des anciens combattants. » (Presidential government had also enjoyed a higher profile in France since the return to power as president, in 1958, of leading president Charles de Gaulle.)
Landmark dates
- 1968: Launch of Président Camembert.
- 1972: Launch of Président Coulommiers.
- 1972: Launch of Président Butter.
- 1975: Launch of Président Brie.
- 1991: Launch of Président Emmental range.
- 1993: Président sells its billionth Camembert.
- 1995: Launch of Président brand in Germany and United States.
- 1999: Launch of Président Camembert and Emmental based cheese spread.
- 2003: Launch of Président Mozzarella and Goats' cheese.
- 2006: Launch of Président Cantal.
