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NorthSideBenji
Birth name Jaiden Anthony Watson
Born January 25, 1998
Origin Brampton, Ontario, Canada
Genres Canadian hip hop
Years active 2016–present
Labels NRTHRN
Associated acts
  • Houdini
  • Nines

Jaiden Anthony Watson (born January 25, 1998), better known by his stage name NorthSideBenji, is a Canadian rapper and musician from Brampton, Ontario. Benji gained recognition from his Certified Gold single "Levels", which featured Toronto rapper Houdini. The single was released in December 2018, and was the only supporting single of his debut extended play, Caviar Dreams, which was released on January 18, 2019. He released his second EP Frienemy on September 6, 2019.

Career

NorthSideBenji began rapping in 2016 where he released numerous freestyles and songs. He released several singles and built a digital following of over 33,000 fans. He is independently signed to Music 4 Life. He released the single "Again" on October 31, 2017, and "Confessions" on December 11, 2017. He released a Fire In The Booth freestyle session with Charlie Sloth on January 6, 2018. In early 2018, he announced that he is working on his debut EP, titled Caviar Dreams, which was due to be released in July 2018, however, the album was delayed and was officially released on January 18, 2019. He released the third single of the EP "Levels" featuring Houdini on January 25, 2019. In which it speaks of the heart of getting out of their current circumstances and living a life of "Caviar Dreams" Erin Lowers of Exclaim! describes Caviar Dreams as "mellow in its approach, but captivating in its deliveries" and gave it an 8 out of 10. He was listed as one of 15 Toronto rappers you should know by XXL.

He released his second Fire in the Booth session on August 26, 2019, which featured support from rapper Nines, The freestyle was released in promotion of his sophomore EP, Frienemy, which was released on September 6, 2019, with five tracks. Frienemy was described on the iTunes store as a "more succinct, in-your-face statement than its slow-burning predecessor, Caviar Dreams". The music video for the title track was released on September 29, 2019, on the British music website platform GRM Daily. NorthSideBenji also supported Canadian singer-songwriter Neena Rose on the single "Secret" released in October, 2019. He also made an appearance on the lead single "Too Soft" alongside Houdini in 6ixbuzz's second compilation album NorthernSound released on December 13, 2019.

His single "Levels" was Certified Gold by Music Canada on April 7, 2020.

He is featured on the tracks "Don't Change" and "Flex" on Nines' third studio album Crabs in a Bucket, which reached number one on the UK Albums Chart.

Discography

Compilation albums

List of compilation albums
Title Album details Peak chart positions
CAN
The Extravagant Collection
  • Released: October 22, 2021
  • Label: NRTHRN
  • Format: Digital download, streaming
17

Extended plays

List of extended plays
Title EP details
Caviar Dreams
  • Released: January 18, 2019
  • Label: Self-released
  • Format: Digital download, streaming
Frienemy
  • Released: September 6, 2019
  • Label: Self-released
  • Format: Digital download, streaming

Singles

As lead artist

Title Year Certifications Album
"Again" 2017 Non-album singles
"Came to Conquer"
(featuring Houdini and Robin Banks)
"Left Hollywood"
"Confessions" Cavier Dreams
"Levels"
(featuring Houdini)
2019
  • MC: Gold
"Winner"
"Frienemy" Frienemy
"Clicquot" 2020

As a featured artist

Title Year Peak chart positions Album
UK
"Too Soft"
(6ixBuzz featuring Houdini and NorthSideBenji)
2019 NorthernSound
Don't Change"
(Nines featuring NorthSideBenji)
2020 99 Crabs in a Bucket

Awards and nominations

Year Nominee / work Award Result
2022 "30'000" (with DJ Charlie B) Juno Award for Rap Single of the Year Nominated
The Extravagant Collection Juno Award for Rap Album of the Year Nominated
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