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Marge Schott
Schott smiling and giving a thumbs up
Born
Margaret Carolyn Unnewehr

(1928-08-18)August 18, 1928
Died March 2, 2004(2004-03-02) (aged 75)
Cincinnati, Ohio, U.S.
Occupation Owner of the Cincinnati Reds
Years active 1968–1999
Spouse(s)
Charles J. Schott
(m. 1952; died 1968)
Awards 1990 World Series Champion

Margaret Carolyn Schott (née Unnewehr; August 18, 1928 – March 2, 2004) was an American baseball executive. Serving as managing general partner, president and CEO of Major League Baseball's Cincinnati Reds franchise from 1984 to 1999, she was the second woman to own a North American major-league team without inheriting it (although she did inherit all the money required to purchase the franchise), after New York Mets founder Joan Whitney Payson.

She was banned from managing the team by MLB in 1993 due to racist comments and again from 1996 through 1998 due to statements in support of German domestic policies of Nazi Party leader Adolf Hitler, amongst other controversies over her beliefs; shortly afterwards, she sold the majority of her share in the team.

Early life and career

Schott was born in Cincinnati, one of five daughters of Edward Henry Unnewehr and Charlotte (Sauerland). Her father grew wealthy in the lumber business. She attended parochial schools and graduated from the Sacred Heart Academy. While in college, Marge Schott became a member of Theta Phi Alpha fraternity. She married Charles Schott, a member of a wealthy Cincinnati family, in 1952, and inherited his automobile dealerships and interests in other industries when he died of a heart attack in 1968. A widow at 39, Marge Schott never remarried and had no children of her own.

Cincinnati Reds

Schott had been a Reds fan for most of her life; from 1963 onward, she held an auction to raise money for the Cincinnati Children's Hospital, attended by several Reds players. In 1981, Schott bought a minority interest in the Reds as part of a group headed by insurance magnates William and James Williams. On December 21, 1984, she purchased a controlling interest for a reported $11M, making her managing general partner, and becoming the first woman to buy an MLB team. In 1985, she was named president and CEO of the club. Five years later, the Reds won the World Series, when they swept the Oakland Athletics.

Schott quickly became one of baseball's most publicly visible owners. The Reds had long been a family-oriented franchise, and fans praised her efforts to keep ticket and concession prices low. For instance, she kept the price of the basic hot dog at one dollar (equivalent to $1.87 in 2022), and kept box seats around $12 (equivalent to $22 in 2022) – the cheapest in baseball. Unlike most owners, she sat in a regular box seat at Riverfront Stadium, and often signed autographs. She often allowed groups of children on the field to run to deep center field and back before the games would start, due to her love for children stemming from her inability to have any of her own. She was also noted for always having Schottzie, her pet Saint Bernard, with her.

She was criticized for not spending the money it would have taken to build the Reds into contenders. This "cheap" attitude was sometimes conveyed in her own statements. She would publicly comment on occasion about having to pay players while they were on the disabled list, notably World Series hero José Rijo (who had an elbow injury), about whom she once complained of "paying three million dollars to sit on his butt." She also maintained one of the smallest and lowest paid front office staffs in the major leagues; it was said to turn the heat down and lights off to save electricity.

In addition, it was revealed Schott was far from happy about the team winning the 1990 World Series. She was annoyed the team won the series in a "sweep" (the Reds swept the heavily-favored Oakland Athletics in four games). In her opinion the series was over too early; she believed team owners made the most money from a World Series once it reached a Game 5/6/7, thus robbing her of major revenue. She fussed and refused to pay for any post-game celebration for the team. The players reportedly resorted to celebrating on their own with hamburgers.

Lou Piniella, the champion manager of the team, left in 1992 after finding her not willing to back him in any way when he was sued by umpire Gary Darling for defamation (he had to get his own lawyer).

Philanthropy

In addition to her interest in the Reds, Schott was a major contributor to charitable organizations in Cincinnati, including Cincinnati Children's Hospital Medical Center and the Cincinnati Zoo, where they named an Asian elephant, Schottzie, after her dog. A second Asian elephant, named Princess Schottzie II, was donated by Schott in 1996.

She is recognized for her major donation to the Boy Scouts' Camp Friedlander that was used to create an 18-acre (7.3 ha) lake, christened 'Lake Marge Schott' in her honor.

Marge Schott was also a generous contributor to special events at the University of Cincinnati, such as the annual Homecoming Parade. From 2006 to 2020, UC's baseball stadium was named the Marge Schott Stadium in her honor. In June 2020, the university's board of trustees voted to remove her name from the stadium, citing her record of racism and bigotry, and renamed it UC Baseball Stadium.

Illness and death

Schott was a long-time smoker; in 2001 she began to develop health problems. Schott was hospitalized twice for breathing problems and suffered from pneumonia in 2003. Schott was hospitalized again on February 9, 2004. Some reports claim she was hospitalized due to a cold, while others said she complained of knee ailments; regardless, during her stay she developed breathing problems and had to be put on life support. She died on March 2 at age 75 at the Christ Hospital, in Cincinnati.

Schott's funeral was held at All Saints Catholic Church, in the Cincinnati suburb of Kenwood. She was interred at Gate of Heaven Cemetery wearing her signature red suit with an elephant brooch.

See also


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