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Joohoney
주헌이
171104 주헌 02.jpg
Joohoney in November 2017
Born
Lee Ji-hwan

(1994-10-06) October 6, 1994 (age 30)
Seoul, South Korea
Occupation
  • Rapper
  • singer
  • songwriter
  • producer
Musical career
Genres
Instruments
  • Vocals
  • drums
  • piano
  • synthesizer
Years active 2015–present
Labels Starship
Korean name
Hangul
Hanja
Transcriptions
Revised Romanization I Ju-heon
McCune–Reischauer Yi Chuhŏn
Birth name
Hangul
Hanja

Lee Joo-heon (Hangul: 이주헌; born October 6, 1994), better known by the stage name Joohoney and formerly mononymously known as Jooheon, is a South Korean rapper, singer, songwriter, and producer. He is a member of the South Korean boy group Monsta X, which formed through the Mnet's survival show No.Mercy, under Starship Entertainment in 2015. He also made his solo debut with the EP Lights in 2023.

Career

2014: Debut and career beginnings

Prior to his debut with Monsta X, Joohoney was part of a project group called Nu Boyz (along with #GUN, Shownu and Wonho) formed under Starship Entertainment in August 2014. The quartet uploaded multiple mixtapes to their company's YouTube channel and also performed at the opening show of Starship X concert in December 2014.

In December 2014, Starship Entertainment and Mnet launched a survival program called No.Mercy and Joohoney was selected along with six other participants (including Shownu and Wonho) as part of the new boy group Monsta X on the last episode of the show.

2015–2016: Show Me the Money 4 and Tribe of Hip Hop

In January 2015, Joohoney released a collaboration track "Coach Me", with San E and Sistar's Hyolyn. Joohoney alongside group member Kihyun, participated in the soundtrack for the South Korean drama Orange Marmalade for the song titled "Attractable Woman", which was released in May 2015, and produced by Crazy Park and his team.

In June, Joohoney auditioned for the fourth season of Mnet's rap competition TV show Show Me the Money. He reached the third round and was eliminated in a 1-on-1 battle against rapper Lee Hyun-joon. He was later brought back for a second chance where he lost to One.

In April 2016, Joohoney was one of the producers for JTBC's hip-hop competition show Tribe of Hip Hop, appearing as the youngest producer on the show.

2017–present: Mixtape releases and other solo activities

In January 2017, Joohoney released a solo music video for the song "Rhythm".

In August 2018, Joohoney released his mixtape DWTD. For the release, he released a music video for the track "Red Carpet", then a few months later, in October, he released a second MV, this time for the track "Should I Do". It charted in several countries, including ranking at number eight and twenty-two on the weekly Billboard's World Album and Top Heatseekers Album charts, respectively.

In February 2019, he changed to the stage name Joohoney, from using his given name Jooheon, for English-language activities.

In June, Joohoney appeared on Produce X 101 as a battle rap trainer for the contestants' first elimination battle.

In January 2020, Joohoney took a temporary break from Monsta X in order to focus on his mental health. He continued promotions again in late March, prior to the release of their Korean EP Fantasia X.

On October 9, Joohoney released his mixtape Psyche. He also pre-released the music video for the track "Intro: Ambition" on October 7, and then released the music video for "Smoky" simultaneous to the release of the mixtape. "Smoky" was described by Daniel Waters of MTV as an "emo-k-pop crossover", with Teen Vogue describing the chorus as "a sort of angsty rock 'n roll anthem" that both described as "cathartic". On October 21, Joohoney released a music video for the title track "Psyche".

In December 2020, Joohoney collaborated with Lovelyz's Kei on the OST "Ride or Die" for the drama Run On. The song was released on December 23.

In May 2021, Joohoney featured on the remake of the song "If You Love Me" by NS Yoon-G, originally released in 2012 with a feature by Jay Park.

On August 5, MBC's Idol Radio announced its second season, with Joohoney as a DJ for the show, alongside group member Hyungwon. The first episode aired on August 9, with the show streaming weekly through Universe and airing on MBC Radio.

In September, Joohoney appeared on the MU:PLY's Muziekwang Company as Kikwang's manager. It was a mockumentary web program that follows their journey as they open their own music agency. Muzie plays the company's CEO and top producer, while Kikwang plays a solo artist signed to the label.

In December, Joohoney appeared as one of the special judges in the Mnet's dance survival program Street Dance Girls Fighter's fourth mission, with group members Hyungwon and I.M, for Monsta X's B-side song "Autobahn".

In April 2022, Joohoney tested positive for COVID-19.

On October 14, Joohoney attended the 2023 S/S Seoul Fashion Week's Beyond Closet show, organized by fashion designer Ko Tae-yong, held at Dongdaemun Design Plaza (DDP) in Seoul. On October 20, he also performed for MBC's Idol Radio's first overseas concert Idol Radio Live in Tokyo, alongside group member Hyungwon and Got7's Youngjae, with several other artists, held at Tokyo Garden Theater in Tokyo.

On November 21, Starship Entertainment confirmed that Joohoney will make his acting debut through the Netflix original film K-pop: Lost in America, which revolves around the story of a Korean boy group that heads in New York for debut but ends up stranded in Texas with no money and mobile phones, and to be helmed by the famous Korean film director Yoon Je-kyoon who directed Haeundae and The Negotiation, with filming in the U.S. starting from March to June 2023.

In January 2023, Joohoney was featured in a pictorial and an interview for the February issue of Cosmopolitan Korea. On January 20, he was selected to be a member of channel DdeunDdeun's new web entertainment show Bbam Bbam Social Club at YouTube, a program where each person drinks, talks, and interacts with each other, alongside Joo Woo-jae, The Boyz's Sunwoo, Aiki, Lee Yong-joo, and Park Se-mi.

Starting in late February, Joohoney will be a permanent MC of Mnet's M Countdown, alongside (G)I-dle's Miyeon, as a replacement to Nam Yoon-su. The same month, he and I.M had a pictorial and an interview with the fashion and lifestyle magazine Vogue Korea.

In March, Joohoney will be part of JTBC's new variety show Korean Food Tray, a program that flies with Korean food trays anywhere in the world and makes Korean meal, alongside Chef Lee Yeon-bok and Hong Jin-kyung.

On April 16, he participated in the OST of TVING's original Our Game: LG Twins, titled "Awake", with Kihyun. It is a song about overcoming difficulties by cheering each other on and raising hope, which combines rock and hip hop, and contains a moving theme of turning adversity upside down. They also participated in the pitch and theta for victory before the game series against Doosan Bears.

On May 22, Joohoney released his solo debut extended play Lights, with the lead single "Freedom".

On June 5, he released the promotional single "Mountain Over the Mountain", alongside Dynamic Duo's Gaeko and Big Naughty, as part of the "2023 Mountain Dew Campaign". On June 28, Joohoney attended the Chanel's "Codes Couleur" pop-up store opening, held in Seongdong-gu, Seoul.

In August, he was announced as part of the OST lineup for JTBC's new Saturday and Sunday drama Behind Your Touch, titled "Hip Hop", which was released on August 13.

Personal life

Military service

Joohoney enlisted for his mandatory military service as an active duty soldier, with 15th Infantry Division at Hwacheon army base in North Gangwon Province on July 24, 2023. During the basic military training, he took the role of a company commander in the 2nd company.

Other ventures

Endorsements

In July 2021, Joohoney had been selected as an exclusive model of the Korean fashion brand SPAO's F/W season, in collaboration with the Korean brands and customers' lifestyle platform Musinsa.

In February 2022, he became one of the faces of the Korean cosmetics and skincare brand Olive Young's Vegan Beauty campaign, with his group member Minhyuk and label mate Ive's Liz. In March, Joohoney became the new face of the Korean street casual brand Born Champs, unveiling the 2022 spring collection through SNS.

In January 2023, he participated in the carbonated soft drink brand Mountain Dew's campaign, as part of its collaboration with Starship Entertainment, together with Dynamic Duo's Gaeko and Big Naughty.

Philanthropy

In October 2021, Joohoney donated 500,000 through the idol fandom community service My Favorite Idol, on the occasion of his birthday on October 6. It will be delivered to the Miral Welfare Foundation and used as a fund for the disabled who are isolated due to COVID-19. He appeared on the cover of the Korean Beauty Magazine's November issue, published by Public News that also spreads Hallyu culture to the world and introduces fashion, beauty, and life that Koreans love, with all the proceeds from its sales be donated to the Korea Social Contribution Association and 100% will be used for the development of Hallyu culture and the underprivileged.

Discography

Extended plays

List of extended plays, with selected details, chart positions and sales
Title Details Peak chart positions Sales
KOR
Lights 6
  • KOR: 80,131

Mixtapes

List of mixtapes, with selected details, chart positions and tracklists
Title Details Peak chart positions Tracklist
US
Heat.

US
World

SUPEXX
  • Released: July 10, 2015
  • Label: Starship Entertainment
  • Formats: Digital download, streaming audio
  1. "Get Low" feat. Mad Clown
  2. "Stay Strong" feat. Flowsik
Flower Cafe
  • Released: November 11, 2015
  • Label: Starship Entertainment
  • Formats: Digital download, streaming audio
  1. "Flower Cafe" feat. I.M & Sam Ock
Out of Control
  • Released: January 17, 2017
  • Label: Starship Entertainment
  • Formats: Digital download, streaming audio
  1. "Rhythm"
  2. "OMG (Yellow Lambo)"
DWTD
  • Released: August 31, 2018
  • Label: Starship Entertainment
  • Formats: Digital download, streaming audio
22 8
  1. "Red Carpet" (Prod. 9F)
  2. "Should I do" (Prod. Boycold)
  3. "Kang Baek-ho" (Prod. Ye-Yo!)
  4. "Runway" feat. Killagramz (Prod. Dakshood)
  5. "Manito" (Prod. Ye-Yo!)
Psyche
  • Released: October 9, 2020
  • Label: Starship Entertainment
  • Formats: Digital download, streaming audio
  1. "Intro: Ambition"
  2. "Psyche"
  3. "DIA"
  4. "Smoky"
  5. "Dark & Cloudy" feat. Kim Boa
  6. "King"
  7. "Wingsuit" feat. Tem
"—" denotes releases that did not chart or were not released in that region.

Singles

As lead artist

List of singles, showing year released, chart positions and album name
Title Year Peak chart positions Album
KOR
"Interstellar"
(with Hyungwon and I.M feat. Yella Diamond)
2015 Trespass
"Freedom" 2023 105 Lights
"—" denotes releases that did not chart or were not released in that region.

As featured artist

List of singles as featured artist, showing year released, chart positions, sales and album name
Title Year Peak chart positions Sales Album
KOR
"Ganggab" (깽값)
(Mad Clown feat. Jooheon)
2014 67
  • KOR: 66,904
Ferocity (표독)
"Coach Me"
(Hyolyn and San E feat. Jooheon)
2015 16
  • KOR: 172,850
No.Mercy OST Part 1
"0 (Young)"
(Jooyoung, Mad Clown and Giriboy feat. No.Mercy contestants)
71
  • KOR: 43,760
No.Mercy OST Part 3
"Bad X"
(J'Kyun and Konsoul feat. Jooheon)
Undisclosed Non-album single
"H.ear Your Colors"
(Mad Clown feat. Jooheon)
2016 57
  • KOR: 42,946
"Slow"
(Hyolyn feat. Jooheon)
Undisclosed It's Me
"BAM!BAM!BAM!"
(DJ H.ONE and Justin Oh feat. Jooheon)
2017 Non-album single
"1(One)"
(DJ H.ONE feat. Jooheon and Kriz)
Mix and the City OST Part 2
"Ongsimi" (옹심이)
(Minhyuk feat. Joohoney)
2019 Non-album single
"If You Love Me"
(NS Yoon-G feat. Joohoney)
2021 64
"—" denotes releases that did not chart or were not released in that region.

Collaborative singles

List of collaborative singles, showing year released, chart positions, sales and album name
Title Year Peak chart positions Sales Album
KOR
"Get Low" (털어)
(with Mad Clown)
2015 65
  • KOR: 74,428
Non-album single

Promotional singles

List of promotional singles, showing year released, chart positions and album name
Title Year Peak chart positions Album
KOR
"Mountain Over the Mountain" (Prod. dress)
(with Gaeko and Big Naughty)
2023 Non-album single
"—" denotes releases that did not chart or were not released in that region.

Soundtrack appearances

Title Year Album Artist(s) Ref.
"Attracted Woman" 2015 Orange Marmalade OST Part 2 Jooheon and Kihyun
"Similar" Mask OST Part 7 Jooheon and Junggigo
"Can't Breathe" 2018 Investigation Couple OST Part 1 Jooheon and Kihyun
"Ride or Die" 2020 Run On OST Part 2 Joohoney and Kei
"Awake" 2023 Our Game: LG Twins OST Joohoney and Kihyun
"Hip Hop" Behind Your Touch OST Part 1 Joohoney

Other appearances

Title Year Album Artist(s) Ref.
"Shall We Dance" 2016 Tribe of Hip Hop OST Jooheon, Kim Boa, and DinDin
"Fire Moth" (이미쉘) Jooheon and Michelle Lee
"Game of Thrones - 12 Producers" Jooheon, SeSeSe House, Brand New House, and HI-Lite House
"Be My Friend" 2017 Non-album single Jooheon and I.M

Music videos

Title Year Artist Director Ref.
"Red Carpet" 2018 Jooheon Choi Young-ji (PinkLabel Visual)
"Should I do" Ink
"Intro: Ambition" 2020 Joohoney Vishop (Vikings League)
"Smoky" Highqualityfish
"Psyche" Vishop (Vikings League)
"Freedom" 2023 Jinooya Makes

Filmography

Film

Year Title Role Note Ref.
scope="row" 0TBA K-pop: Lost in America 0TBA Netflix Film

Television shows

Year Show Role Note Ref.
2014–2015 No.Mercy Contestant 1st member to be announced as part of Monsta X
2015 Show Me the Money 4 until Rap Battle and Revival Round
2016 Celebrity Bromance Cast with Jackson
Tribe of Hip Hop Producer as part of the SeSeSe House
Weekly Idol Co-host with Jackson, SinB, and Dahyun
2019 Produce X 101 Battle Rap Trainer appeared on Group X Battle (Episode 4)
2020 King of Mask Singer Contestant as "It's the Best!" (Episode 257)
2021 Street Dance Girls Fighter Special Judge with Hyungwon and I.M
2022 Fantastic Family Judge with Minhyuk, YooA, and Seunghee
2023 Show! Music Core Special MC with Minhyuk
M Countdown MC with Miyeon
Korean Food Tray Cast with Lee Yeon-bok, Hong Jin-kyung, Heo Kyung-hwan, and Nam Chang-hee
Peak Time Producer for DKB performing "Turning Point"
Stars' Top Recipe at Fun-Staurant Special MC with Lee Chae-min and Hyojung
Neighborhood Cool House Yoo Jeong-soo Cafe (Episode 1–2)

Radio shows

Year Title Role Note Ref.
2021–2022 Idol Radio DJ with Hyungwon for Season 2
2022 Season 2 (Special Edition)

Web shows

Year Title Role Note Ref.
2021 Muziekwang Company Cast with Muzie, Gikwang, Jung Yeon-joo, Chuu, and Hyeongjun
2022 X: New World Season 2
Daejjok Counseling Center MC with Park Myung-soo
2023 Bbam Bbam Social Club Cast with Joo Woo-jae, Sunwoo, Aiki, Lee Yong-joo, and Park Se-mi

Songwriting

See also

Kids robot.svg In Spanish: Joohoney para niños

  • List of K-pop on the Billboard charts
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Joohoney Facts for Kids. Kiddle Encyclopedia.