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Joey Vento
Born (1939-12-18)December 18, 1939
Died August 23, 2011(2011-08-23) (aged 71)
Nationality Italian American
Known for Cheesesteak chef
Founder of Geno's Steaks

Joseph Anthony Vento (December 18, 1939 – August 23, 2011) was an American cook and restaurateur who founded Geno's Steaks, a cheesesteak restaurant, in 1966, starting a longtime rivalry with neighboring restaurant, Pat's King of Steaks.

Early life

Joseph Anthony Vento, a third generation Italian American, was born in Philadelphia to Eva and James Vento. He dropped out of school in the 9th grade to assist his father in running a restaurant.

Restaurant business

Vento opened Geno's Steaks in 1966 on the corner of 9th and Passyunk, starting a longtime rivalry that is ongoing with Pat's King of Steaks. His restaurant is considered one of Philadelphia's Big Three cheesesteak establishments and is open 24/7. Vento serves his cheesesteak without chopping the steak and believes provolone is the preferred cheese to be added.

Death

Vento died of a heart attack on August 23, 2011 at his home in Shamong Township, New Jersey. He was 71 years old. Ownership of Geno's Steak was passed to his son Geno, whom he named after the restaurant.

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