Cookie Jar Group facts for kids
Logo used from 2004 to 2014
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Trade name
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Cookie Jar Group |
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Formerly
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| Subsidiary | |
| Industry | Television production Animation |
| Fate | Acquired by, merged with, and folded into DHX Media |
| Predecessors | FilmFair DIC Entertainment |
| Successor | DHX Media |
| Founded | 1976 |
| Founders | Micheline Charest Ronald A. Weinberg |
| Defunct | December 25, 2014 |
| Headquarters | Official office: Toronto, Ontario, Canada International offices: Montreal, Quebec, Canada Burbank, California, U.S. |
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Number of locations
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3 (2006) |
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Area served
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Worldwide |
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Key people
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Michael Hirsh (CEO) Lesley Taylor (President) |
| Parent | DHX Media (2012–2014) |
| Divisions | Cookie Jar Entertainment Cookie Jar Education Cookie Jar Consumer Products Horn Rims Productions KidsCo Copyright Promotions Licensing Group |
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| 1968 | FilmFair is founded |
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| 1971 | DIC Audiovisuel is founded |
| 1974 | CPLG is founded |
| 1976 | CINAR and Colossal Pictures are founded |
| 1978 | Iconix Brand Group is founded. |
| 1982 | DIC Enterprises is founded |
| 1984 | Ragdoll Productions is founded |
| 1987 | DIC Audiovisuel closes |
| 1988 | Studio B Productions is founded |
| 1992 | Epitome Pictures is founded |
| 1993 | DIC Enterprises becomes DIC Entertainment |
| 1994 | Wild Brain is founded |
| 1995 | Platinum Disc Corporation is founded |
| 1996 | CINAR buys FilmFair's library |
| 1997 | Decode Entertainment is founded |
| 1999 | Wild Brain absorbs Colossal Pictures' employees |
| 2002 | Nerd Corps Entertainment is founded |
| 2004 | Halifax Film Company is founded and CINAR rebrands as Cookie Jar Group, and the House of Cool are founded |
| 2005 | Platinum Disc Corporation becomes Echo Bridge Home Entertainment |
| 2006 | Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed with BBC Worldwide |
| 2007 | DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment |
| 2008 | DIC Entertainment is acquired and absorbed into Cookie Jar Group |
| 2010 | DHX Media buys Wildbrain Entertainment |
| 2011 | Decode Entertainment closes |
| 2012 | DHX Media buys Cookie Jar Group |
| 2013 | DHX Media buys Ragdoll Worldwide |
| 2014 | DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment and Cookie Jar is absorbed |
| 2016 | The WildBrain multi-channel network launches and Studio B and Nerd Corps merge as DHX Studios |
| 2017 | Wildbrain Entertainment closes and DHX Media buys Iconix Brands Entertainment |
| 2018 | Halifax Film becomes spins off as Island of Misfits |
| 2019 | DHX Media rebrands as WildBrain, Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark |
| 2020 | CPLG becomes WildBrain CPLG |
| 2023 | WildBrain acquires House of Cool |
DHX Cookie Jar Inc. (also known as Cookie Jar Group, originally known as CINAR, formerly known as Cookie Jar Entertainment Inc., or simply just Cookie Jar) was a Canadian media, production, animation studio, and distribution company owned by DHX Media. The company was first established in 1976 as CINAR Films Inc., a Montreal-based studio that was heavily involved in children's entertainment. The company's business model, which included the licensing of its properties into educational markets, had a significant impact on its success; by 1999, CINAR held CDN$1.5 billion of the overall children's television market.
In the 2000s, CINAR became the subject of multiple business scandals, including accusations that the company had used offshore accounts to transfer money out of the company, had plagiarized the concept of one of its series, and had obfuscated the involvement of U.S. screenwriters in its productions in order to continue receiving Canadian tax credits for domestic productions. Over a decade later, these scandals would result in criminal charges, convictions, and fines for four suspects, which included two executives at the company, co-founder Ronald A. Weinberg and chief financial officer Hasanain Panju.
CINAR was sold in 2004 for $190 million to a group led by Michael Hirsh, the founder of Nelvana, and changed its name to Cookie Jar Group. In 2008, they agreed to acquire DIC Entertainment, expanding its library. On August 20, 2012, DHX Media announced its intent to acquire Cookie Jar, in a deal that would make DHX the largest independent owner of children's television programming, and by December 25, 2014, Cookie Jar was folded into DHX Media.
Contents
History
As CINAR
After their meeting in New Orleans, Louisiana, in 1976, Micheline Charest and Ronald A. Weinberg organized an event for a women's film festival and worked at distributing foreign films to U.S. theatres. The couple moved to New York City and formed CINAR, a film and television distribution company.
In 1984, CINAR changed their focus from media distribution to production and moved operations to Montreal, Quebec, where they concentrated on family-oriented television programming, including The Little Lulu Show, Animal Crackers, Emily of New Moon, Mona the Vampire, and The Wombles, as well as the English and French dubs of the anime series Adventures of the Little Koala, Ronin Warriors, The Adventures of Albert and Sidney, and The Wonderful Wizard of Oz, the Spanish television series The World of David the Gnome, and the English dub of Ultraseven. As a production company, CINAR was also involved in the work of Are You Afraid of the Dark?, A Bunch of Munsch, The Busy World of Richard Scarry, Madeline (specials 2 to 6), The Real Story of Happy Birthday to You, The Country Mouse and the City Mouse Adventures, Space Cases, and its most well-known works, Arthur, Zoboomafoo, and Caillou.
The firm became a public company in September 1993.
On November 1, 1996, CINAR announced that they would purchase the programming library and animation unit of the London-based FilmFair from the Caspian Group for $10.5 million. After the deal closed, CINAR reopened FilmFair and utilized its acquired catalogue to launch a dedicated London-based European production and distribution studio - CINAR Europe in March 1997. The aim of the new subsidiary was to produce, with FilmFair; revival series based on existing properties including The Wombles and The Adventures of Paddington Bear, and bring the existing FilmFair catalogue to the world. Following CINAR's financial issues and the scandal, CINAR Europe was put up for sale in September 2001 but was closed in February 2002. The closure led to CINAR's European partners, like Alphanim, to find other studios to co-produce shows with.
By 1999, CINAR boasted annual revenues of $150 million (CAD) and owned about $1.5 billion (CAD) of the children's television market. In February 1999, CINAR acquired the film library of Leucadia Film Corporation, with the company's acquisition of 55 titles in the WonderWorks library following at the end of the year. CINAR's rights to the Leucadia library and WonderWorks specials were purchased by Feature Films for Families in 2003.
CINAR also owned the dubbing studio Fandango Studios in Mexico City.
As Cookie Jar Group
On March 15, 2004, CINAR was purchased for more than CA$190 million by a group led by Nelvana founder Michael Hirsh, and former Nelvana president Toper Taylor. Two weeks later on March 29, the company was subsequently renamed Cookie Jar.
On June 20, 2008, Cookie Jar Group announced a deal to acquire DIC Entertainment. On July 23, 2008, the acquisition was completed, and eventually DIC was folded into Cookie Jar's entertainment division. When Cookie Jar acquired DIC Entertainment, Cookie Jar also acquired Copyright Promotions Licensing Group and a one-third interest in the international children's television channel, KidsCo. Cookie Jar now had more than 6,000 half-hours of programming as well as rights to several children's brands. Also, DIC's headquarters were taken over by Cookie Jar for Burbank offices, and it was announced that Cookie Jar was in negotiation with American Greetings to buy the Care Bears, Strawberry Shortcake, and Sushi Pack franchises. The deal was not finalized yet in late 2008 and with the current scenario, the transaction did not progress. On March 30, 2009, Cookie Jar made a $76 million counter bid for Care Bears and Strawberry Shortcake. Cookie Jar had until April 30, 2009, to complete a deal with American Greetings. In May 2009, American Greetings filed a $100 million lawsuit against Cookie Jar and the company filed a $25 million lawsuit against American Greetings over the Care Bears and Strawberry Shortcake deal.
In April 2009, the company hired Tom Mazza, formerly of TriStar Television and Paramount Television, as its executive vice president of worldwide television. Mazza planned to broaden Cookie Jar's slate by pursuing Canadian co-productions intended for global saley. In February 2011, Cookie Jar announced a new imprint known as The Jar, which it intended to use on series targeting U.S. primetime television; its development slate included Lori Kirkland Baker's All Over You for Lifetime, Blah Girls for MTV, Andrew Orenstein's Lords of the Playground for CBS, and Steven E. de Souza's Spyburbia for Fox and Global.
Acquisition by DHX Media
On August 20, 2012, DHX Media announced that they would acquire Cookie Jar Group for $111 million; the purchase made DHX the world's largest independent owner of children's television programming. The acquisition was completed on October 22, 2012.
Season 6 of Johnny Test was produced by Cookie Jar under the auspices of DHX Media after the merger, and the studio officially closed down after said series concluded its run on December 25, 2014.
Television
Programming
Cookie Jar TV
At the time of Cookie Jar's acquisition of the company, DIC had been programming a weekend morning block for CBS known as KEWLopolis. On February 24, 2009, it was announced that CBS had renewed its contract with Cookie Jar for the block through 2012. For the 2009–10 television season, the block was rebranded as Cookie Jar TV. Beginning with the 2011–12 television season, Cookie Jar TV was branded as Team Toon in television promos outside the block. Cookie Jar TV was succeeded in 2013–14 by CBS Dream Team, which is programmed by Litton Entertainment.
Cookie Jar Toons
On November 1, 2008, This TV launched airing Cookie Jar's daily children's programming block Cookie Jar Toons which provided children's and E/I-oriented programming.
Cookie Jar Kids Network
Cookie Jar Kids Network (formerly DIC Kids Network) was a children's programming block that aired selected Cookie Jar programs on local Fox, MyNetworkTV, and independent stations to provide them with a source of educational and informational (E/I) programming required by American broadcast standards. Syndicated by Ascent Media, it ceased broadcasting on September 18, 2011.
