Cookie Crisp facts for kids
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Cookie Crisp – Naturally Flavored Sweetened Cereal with milk
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| Owner | General Mills (1997–pres) |
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| Introduced | 1977 |
| Markets | Worldwide |
| Previous owners | Ralston Purina (1977–97) |
Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States and Cereal Partners in other countries. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997.
Contents
Varieties
From its introduction in 1977 until the early 1990's, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp.
Peanut Butter Cookie Crisp was introduced in 2005 but phased out by 2007.
Double Chocolate Cookie Crisp was introduced in 2007.
Sprinkles Cookie Crisp was introduced in July 2009. This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles.
Birthday Cake Cookie Crisp was introduced in March 2018.
Imitations
In 1997, Ralston sold their cereal line to General Mills, who soon after changed the recipe.
Keebler Cookie Crunch was introduced by Kellogg's in 2008. This cereal has cookie pieces. It also includes round O shapes.
Advertising
Cookie Jarvis
Introduced in 1977, the first Cookie Crisp mascot, Cookie Jarvis, was a wizard in the Merlin mold, who with one wave of his wand, magically turned cookie jars into cereal bowls, usually chanting rhyming incantations along with it. He was voiced by Lennie Weinrib.
Cookie Crook and Cookie Cop
In 1980, Cookie Jarvis was joined by Cookie Crook, an anti-hero robber who attempts to steal the Cookie Crisp; in 1984 he was followed by his opponent, The Cookie Cop (full name Officer Crumb), a police officer (reminiscent of the Keystone Cops) with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.
A typical ad would begin with the Cookie Crook attempting to steal the cereal from a live-action breakfast table; often he and the Cookie Cop were portrayed as no larger than mice, so their pictures on the cereal bowl were "life-size". The Crook would have some new gadget or scheme to steal the cereal, but then the Cookie Cop would arrive and save the kid's cereal in the nick of time. Eventually, the format of the ads changed to full animation, and the duo was portrayed as the size of normal humans; an even more slapstick approach (similar to Looney Tunes) was used in these commercials.
Chip the Dog
In 1990, the Cookie Crook was given a sidekick named Chip the Dog.
After General Mills bought the Cookie Crisp trademark Chip the Dog continued to be the mascot with the Cookie Crook and Cookie Cop from 1997 to 2005, with Cookie Crook and Cookie Cop unfortunately removed from the commercials entirely. In the format of the advertisements, Chip was a friendly pooch, no longer wearing a mask, who offered Cookie Crisp to a group of kids. Typically an adult would interfere on the grounds that cookies are not breakfast food. Near the end of the ads, the adults would change their minds once Chip gave them a taste of his Cookie Crisp.
Chip the Wolf
In 2005, Chip was redesigned into a wolf which possessed the same thieving characteristics as Cookie Crook. His commercials have Chip attempting to steal Cookie Crisp cereal from children (mainly by creating decoy cookies to lure them away from the cereal) only to be foiled every time, he was introduced earlier in the UK since Cookie Crisp was launched in the UK back in 2002.
