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2Baba
see caption
2face at the release of his album, The Ascension (2014)
Background information
Birth name Innocent Ujah Idibia
Also known as
  • Lord Elly
  • 2Baba
  • Tubaba
  • 2Face
  • Tuface
  • 2Face Idibia
  • Tuface Idibia
Born (1975-09-18) 18 September 1975 (age 49)
Jos, Plateau State, Nigeria
Genres
Occupation(s)
  • Singer-songwriter
  • record producer
  • entrepreneur
Years active 1994–present
Labels Hypertek Digital

Innocent Ujah Idibia MON (; born 18 September 1975), known by his stage name 2Baba and formerly as 2face Idibia, is a Nigerian singer-songwriter, record producer and philanthropist known for his solo debut album, Face 2 Face. He is regarded as the "most influential" in the Nigerian music industry following his contributions to Nigerian pop music in the 2000s.

2Baba won the MTV Europe Music Award for Best African Act in 2005. In 2019, he collaborated with Cobhams Asuquo and Timi Dakolo to release a song, which raised awareness for Child's right.

Early life and education

2Baba was born on September 18, 1975, in Jos, Plateau State, Nigeria, from Idoma descent from Benue State in central Nigeria. He studied at Mount Saint Gabriel Secondary School in Makurdi before pursuing Business Administration at the Institute of Management and Technology, Enugu (IMT), located in Enugu State.

Following his academic pursuits, 2Baba discontinued his formal education in pursuit of his music career. By 1996, he had already begun composing music and recording jingles especially at the GB Fan Club at Enugu State Broadcasting Services (ESBS). Operating under the stage name "2Face", he said that the name was "to demarcate his personal life from business life" though was later changed to "2Baba" in 2016.

Career

While attending IMT, Idibia began his music career performing alongside Blackface Naija, his secondary school classmate, and Faze, all of whom later formed the trio band, Plantashun Boiz. The band released two albums, Body and Soul (2000) and Sold Out (2003), under Dove Records, a label owned by Nelson Brown. The band members separated in 2004, and 2Baba returned to his solo music.

2Baba released his debut solo album, Face 2 Face (2004), which was positively reviewed by music critics and was listed as "the greatest Nigerian debut album of the 21st Century by a solo artist." It was followed by his second album, Grass 2 Grace (2006). After that, he left Kennis Music and established his own record label, Hypertek Digital. In 2009, he released an experimental album, The Unstoppable, with an international edition in 2010. The international edition won two awards at the 2010 SoundCity Music Video Awards.

Discography

Albums

  • 2004: Face 2 Face
  • 2006: Grass 2 Grace
  • 2009: The Unstoppable
  • 2010: The Unstoppable International Edition
  • 2012: Away & Beyond
  • 2014: The Ascension
  • 2020: Warriors

Legacy

2Baba has received several awards throughout his career, including the MTV Europe Music Award and World Music Award, five The Headies Award for Song of the Year, four Channel O Music Video Awards, and a BET Award. Additionally, he has been honored at the MTV Africa Music Awards, the Music of Black Origin Awards, the Kora Awards, and the 2019 'Afrima Legend Award'. He was inducted into "The Headies Hall of Fame" in 2015 and the 'Music Legends Hall of Fame' in Ghana in 2022.

In May 2016, 2Baba was conferred an honorary Master of Arts in Music at Igbinedion University, Nigeria, and in March 2019, he was named a Fellow of the School of Music at Obafemi Awolowo University. In January 2017, he announced a partnership with the United Nations High Commissioner for Refugees (UNHCR) and made donations for Internally Displaced Persons (IDPs) and returnees. He also launched the "Vote Not Fight" campaign under the Youngstars Foundation and the National Democratic Institute. 2Baba has served as an ambassador for various brands including Guinness in 2005, the National Agency for Food and Drug Administration and Control (NAFDAC) in 2009, the Nigerian Stock Exchange (NSE), Airtel Nigeria, Globacom, Pazino Homes and Gardens, Hennessy artistry season alongside singer Wizkid, in 2014, Oraimo, and was appointed the African ambassador for the Italian liquor manufacturer, Campari in 2016.

The FORTYfied All-Star Tribute Concert, organized by 2Baba to celebrate his 40th birthday and influence in Nigerian music, took place on September 20, 2015, at the Eko Hotel and Suites Convention Centre. Hosted by Basketmouth and sponsored by STAR Lager Beer, the concert garnered widespread acclaim. He is also the founder of the "Buckwyld and Breathless" concert series and the 2Baba Foundation, formerly known as the "2Face Reach Out Foundation".

See also

  • List of Nigerian musicians
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